When starting your Leaflet Distribution Map Targeting planning at the start of your campaign it is important remember a few things before you start.
- Where is my preferred target audience located and how close can I get to them?
- Do I have to target a Leaflet Companies mapping zones?
- How can I make sure that I am targeting the right people?
These are all questions that before you even move to book your delivery activity you need to answer for yourself. Alternatively your Leaflet distribution company can provide advice. We are going to discuss these three questions as we come down this article to find out what we can do to better plan our leaflet distribution activity.
Where is my preferred target audience located and how close can I get to them?
At Leaflet Company Ireland we are the only independant leaflet distribution company to carry an accredited mapping system and also on-the-ground distribution figures. When we look at Leaflet Distribution Map targeting we can identify and delivery either by large mapping zones that carry areas between 2,500 homes and 4,500 homes. These zones are great for locational based businesses that need to hit their local area in bulk. At this level of Leaflet Distribution Map Targeting we can assume that you know your local area and are trying to attract any type of person within your locality. but what happens if you are a business that serves a larger area or even has national coverage? Well we have tools and systems in place at the Leaflet company Ireland that can help you get to the right people, at the right time and in the right location. Unfortunately in Ireland using our Mosaic Mapping tool in conjunction with Experian we can only get down to targeting level of 90 home clusters which is due to the data protection act. But at a 90 home targeting level you will still cut down your wastage and be able to target at a percentage hit rate of the chosen demographic and hit level.
Do I have to target a Leaflet Companies mapping zones?
Not necessarily! But it is a question that is asked quite frequently especially with franchise owners and operators. The issue that these companies have is that they sometimes have cross-over on map boundaries into other franchisee areas and the leaflet companies maps overlap. In this instance the leaflet company should be able to split their maps to accommodate the overlap of areas. Alternatively they should be able map out all franchisee locations and come up with a custom mapping zone plan for the franchise business.
How can I make sure that I am targeting the right people?
Leaflet Company Ireland not only has accredited figures for distribution, but our leaflet distribution map targeting combines Mosaic profiling. Every map that is used by Leaflet Company Ireland is overlaid on Experian’s Mosaic targeting data tool, and leaflet company Ireland are the exclusive holder of this for leaflet distribution purposes. This tool allows clients to be able to target down with over 42+ demographic audience profiles into our large mapping zones and also down to sap level. This ensures that when you are targeting with Leaflet Company Ireland you are hitting the right audience.