When we look at designing Leaflets for our Leaflet distribution campaigns it is important to remember that noise is never read by the consumer. You must at every moment be clear, precise and to the point in regards to the content of your Leaflet. In the Leaflet delivery marketing channel the most common print size would be an A5 as it is the most commonly used and can be cheaper to produce at print level. That being said it is also at some point good to be different from the rest to make your piece of marketing stand out as it is delivered through the letterbox of your prospects.
Leaflet distribution design is all about getting better in touch with the potential people you are targeting showing them that you can serve a solution to their needs. Concept creation is imperative to understanding your leaflet distribution design process and making a positive impact on your target audience. You must come up with a bold statement or an offer that can be glanced at and within a few seconds the prospect is automatically engaged and intrigued to what your business has to offer them. This in turn will lead to greater traction and response level from your leaflet distribution design materials.
Designing for leaflet delivery activities is all about planning what you think is going to be the main driving force behind a prospect picking up the phone or sending you an email. You have to have a leaflet distribution design that drive performance throughout your campaign and create leads and potential sales conversions. Obviously the leaflet distribution company cannot help with the lead and conversion element as this is all design led. But if you can get the artwork design right to the target audience you are delivering to then you can be sure that leaflet distribution is the way to go.