4 Printed Event Material Must-Haves
There are many great ways to use printed event material for business communication and nowhere can this be more effective than on exhibition stands at an event. In this article, we hear from Simon Price, Creative Director at Production Bureau, exhibitions and custom stand design company. Production Bureau is one of the leading live event and exhibition management companies in the UK, they use printed leaflets for their customers and recommend Leaflet Company for supporting their printing in Ireland.
1. Busines Card Printing
Top of all events, the business card has earned its title as king of the hill. Why? Because business cards are like currency at Exhibitions and Events, they open conversations and help forge relationships with new business partners and business prospects. At Leaflet company Ireland, we can supply a variety of popular bonded boards, ply, matt laminated and high gloss finished business cards on a number of card weights.
2. Exhibition Leaflet Printing
Leaflets offer double-sided printing, they are tactile and if they have an offer or deal on, then they are 16% less likely to be thrown away. Leaflet printing is a very cost-efficient way of promoting your business at an event, it is popular and if well designed highly effective ROI. At an event or an exhibition, leaflets are tactile, they are less weighty they can present the technical details for product information and technical specifications. Leaflets can be used with specific products like machinery, cars, caravans etc
Leaflets allow full-colour photographic printing and can really elevate your exhibition or companies status when executed with finesse.
3. Printed Brochures
Leaflet Company – But yes, we’ve got you covered on Printed Brochures, our in-house design team are recognised for their amazing design and management of print jobs, but we are regularly asked to create brochures and other supportive print materials. Brochures can help your brand to tell a story or carry that story on long after the customer has left the stand or exhibition, which is why this is such a valuable tool in the salesman’s arsenal. Brochures are a window to your company and help a users decision-making process as to whether they will choose to work with you and buy your products, so a professional image is exceptionally important.
4. Printed Event Stickers
Stickers offer a fun and interesting way to advertise on the day, to other event users as they move around the exhibition hall, it also infers to attendees that these users are aligned with your brand. It is like a high-five to your brand, that is why stickers are such a good idea. They work like reviews and the more they see the more interested they will become. If the age range is slightly younger then stickers are a must-have. Stickers can have a high-gloss finish or holographic image embedded into the fabric of the sticker.
Leaflet Company Ireland can help you with all your printing needs, we design, print manage, distribute and track your goods at every stage of the journey. The in-house design team, dedicated account managers and accounts support will manage your relationship. The owners are accessible and are happy to pitch and discuss your corporate business needs.